Social Media Marketing
Owns the day-to-day presence across the channels a brand actually lives on — planning, publishing, and keeping a consistent voice rather than posting on impulse.
Digital MarketingWebPenter Team
Rumaisha
Digital Marketing Specialist
Rumaisha leads digital and social media marketing at WebPenter — the strategy, the content calendar, the campaigns and the reporting that follows. She works on WebPenter's own channels and alongside the development team on client brands, so marketing and the website are built to pull in the same direction.
About
Marketing that is planned, not improvised
Most small businesses treat social media as something to do when someone remembers. A post goes out, then nothing for two weeks, then three in a day. The audience never learns what to expect, and there is no way to tell what worked.
Rumaisha's work starts from the opposite end. Every channel runs to an agreed plan with a measurable goal — what is being said, to whom, how often, and what result would count as success. Content is produced against a calendar rather than in reaction to a quiet week.
Because she sits with the development team rather than outside it, the marketing side and the website side stay joined up: the keywords a campaign targets are the ones the site is optimised for, and a landing page exists before the traffic arrives.
What working together includes
- ✓ A monthly content calendar agreed before the month starts
- ✓ Written and designed posts, sized per platform
- ✓ Campaign setup, targeting and budget management
- ✓ Ongoing community management and reply handling
- ✓ A monthly performance report in plain language
- ✓ Recommendations for the next cycle, not just numbers
Focus Areas
What she works on
From the strategy document down to the reply in the comments — the parts of digital marketing that decide whether a channel actually brings in enquiries.
Content Strategy & Calendars
Turns business goals into a month of planned content: themes, formats and posting cadence mapped out before anything gets written.
Paid Social & Search Campaigns
Builds and runs campaigns end to end — audience targeting, creative variants, budget pacing and the ongoing tuning that decides whether spend works.
Brand Voice & Creative Direction
Keeps copy, imagery and tone recognisably one brand across every channel, so the feed reads as deliberate instead of assembled.
Analytics & Reporting
Tracks what campaigns actually did — reach, engagement, traffic and conversions — and turns it into a report a business owner can act on.
Community Management
Handles comments, messages and mentions as part of the marketing job, because response time is what turns interest into an enquiry.
SEO & Content Support
Works alongside the development team on on-page copy, keyword focus and content structure so marketing and the website pull in the same direction.
Email & Lifecycle Marketing
Newsletters, announcements and follow-up sequences that keep an audience warm between campaigns.
Platforms & Tools
Where the work happens
The channels campaigns run on and the tools used to plan, publish and measure them.
Meta Business SuiteFacebookInstagramTikTokLinkedInYouTubeMeta Ads ManagerGoogle AdsGoogle Analytics 4Google Search ConsoleCanvaMailchimp
How She Works
Five steps, every cycle
The same loop each month, so progress is comparable from one cycle to the next instead of starting fresh every time.
1
Audit & Research
Start with what exists — current channels, audience, competitors and what has already been tried. No plan is worth writing before this.
2
Strategy & Plan
Agree the goal, the channels worth the effort, the voice, and how success will be measured. Written down, so everyone is working to the same brief.
3
Content Production
Copy, creative and assets produced against the calendar, in the brand's voice and sized correctly for each platform.
4
Publish & Promote
Scheduled posting, campaign launches and active community management — including the replies that arrive after hours.
5
Measure & Iterate
Report on what happened, keep what worked, cut what did not, and take that into the next cycle.
Need someone to own your marketing?
Tell us what you are trying to grow and we will come back with a plan — the channels worth your budget, and what to expect from them.